“At the foot of South Mountains I was planting beans; against frost and wind, the old pods are robust and fresh. White milk flowing out of the mill; clean juice gathering in the steamer, with a color cleaner than cheese, and fragrance more pleasant than stalactites; the lingering taste is unmatchable by any other foods.”
The “double happiness” bearing a rich Chinese traditional symbolism is taken as the corporate image LOGO, to deliver the good wishes of a healthy life to the people. The company adopts the soybean with an industrial characteristic as the element, and use four Chinese characters of “bean” to compose a Chinese character “Double Happiness”. In order to cater to the consumption ideas and visual perception of modern consumers, the character was simplified, to achieve more three-dimensional effect and a sense of fashion, to be close to the consumers’ lives.